Hospitality Marketing · Est. 2015

Building brands
that connect
and perform.

Ten-plus years across luxury hotels, agency, and creative direction. Currently looking for my next role with an international hospitality brand in the GCC.

Currently Founder, 360keys
Focus Luxury Hospitality
Based in Baku, Azerbaijan
Open to Dubai · Doha · Riyadh
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Huseyn Eyvazli — Hospitality Marketing Leader
Available · GCC
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A career, by the numbers.

Where the work is
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YearsAcross marketing, brand, and creative roles in hospitality, agency, and media.

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StartedBegan my creative career at Phoenix Creative Agency in October of that year.

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F&B OutletsOwned the marketing for ten-plus restaurants and bars at The Landmark Baku.

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LanguagesAzerbaijani, English, Turkish, Russian. Useful in the GCC; useful anywhere.

I've been working in marketing for just over a decade. It started with graphic design — I was a student at UNEC studying finance, picking up freelance work at Phoenix Creative to pay for things. Eventually one career replaced the other.

These days I lead marketing for hospitality and lifestyle brands. Most recently at The Landmark Baku — a 5-star property with more than ten F&B outlets across the building (Spicy Asian, Nilufer, Salo, Seto, SKY Bar, Caspian Grill, among others). I owned brand, digital, F&B, MICE, events, the website, the social channels — most of what a marketing department touches.

Since stepping out of that role, I've been running 360keys Creative Agency — my own independent practice, taking on brand and marketing work for clients across hospitality, F&B, retail, real estate, and lifestyle. Different industries, the same discipline.

The finance background isn't accidental. I finished my PhD at UNEC in 2024, and it shaped how I think about marketing more than any advertising course could. ROI is real to me. Budget discipline matters. ADR, RevPAR, occupancy — they aren't abstractions when you've spent years building models around them. They're the language operators actually speak, and any marketer who doesn't speak it back is mostly guessing.

What I'm looking for next is the same kind of work, but at a bigger scale — preferably with an international luxury hotel brand somewhere in the GCC.

If any of that sounds like a fit — or you just want to compare notes on hospitality marketing over coffee — I'd genuinely like to hear from you.

— 02 Capabilities

What I bring
to a luxury
hospitality team.

Ten years across brand, digital, creative, and commercial work. Six areas where I genuinely move the needle for hospitality and lifestyle teams.

01

Brand Strategy & Positioning

Building hotel and lifestyle brands that hold up in competitive markets. Clear positioning, distinctive voice, work that doesn't look like everyone else's.

02

Digital, OTA & Direct-Booking

Paid, organic, OTAs, email, the website itself — keeping the whole digital ecosystem pulling in the same direction, and reducing OTA dependency wherever I can.

03

F&B and MICE Marketing

Outlet-by-outlet campaigns, seasonal F&B calendars, business-lunch programs, MICE. The kind of work that fills tables and drives weekday traffic — not just impressions.

04

Creative Leadership

A decade of doing the design work myself before leading the people who do it. I know how a campaign should look before I know what it should say.

05

Team Building & Mentorship

Hiring marketers who can actually think, building cultures where they want to stay. Less interested in titles, more interested in what we ship.

06

Performance Analytics & ROI

ADR, RevPAR, occupancy, ROI. A PhD in Finance and a marketer's instincts — comfortable in both the spreadsheet and the brief.

— 03 Selected Experience

A decade across
hospitality, agency,
and creative.

Seven roles, in chronological order. From part-time design work at Phoenix while at UNEC, through to running my own agency today. A slow path from craft to commercial — and now back to building something of my own.

Sep 2025 — Present Self-employed · Founder Baku, Azerbaijan Current

Marketing Director & Founder

360keys Creative Agency · Independent marketing & creative consultancy

I built 360keys to bring senior, multi-disciplinary marketing into reach for businesses that need real strategic thinking — not just execution. Every engagement is owned end-to-end, from the first brief through positioning, creative, channel mix, and measurement.

  • Cross-sector client portfolio spanning hospitality and F&B, retail, real estate, and emerging consumer brands.
  • Brand strategy and positioning for new ventures and businesses repositioning in competitive markets.
  • Creative direction and visual identity systems — logos, brand guidelines, campaign creative, and the design standards that hold a brand together over time.
  • Integrated campaigns across digital, social, content, print, and outdoor — built around commercial objectives, not just outputs.
  • Founded the practice from the ground up — sales, client management, project delivery, finance, and team coordination across freelance creative partners.
Jun 2023 — Jul 2025 2 yrs 2 mos · Full-time Baku, Azerbaijan

Marketing Manager

The Landmark Baku · 5-star hotel & business center

Led integrated marketing for a 5-star property anchoring 10+ F&B outlets — owning brand, digital, F&B, MICE, events, and creative across the full guest journey.

  • Architected unified marketing across hotel and business center, growing corporate occupancy and direct enquiries.
  • Built bespoke playbooks for 10+ F&B outlets — Spicy Asian, Nilufer, Salo, Seto, SKY Bar, Caspian Grill & Terrace, and more.
  • Launched a business-lunch acquisition program targeting corporate clients, embassies, and business center guests.
  • Spearheaded integrated event marketing across onsite, social, email, influencer, and PPC.
  • Directed all creative output across print, OOH, social, and digital — maintaining consistent luxury aesthetic.
Apr 2021 — May 2023 2 yrs 2 mos · Full-time Baku, Azerbaijan

Marketing Director

Media Story CA · Creative & strategy agency

Led the marketing practice — directing a multi-disciplinary team across brand, digital, content, and performance for consumer, hospitality, and lifestyle clients.

  • Built and led a high-performing marketing team across strategy, creative, and performance.
  • Designed strategic roadmaps for every client engagement — aligning brand objectives with budget realities.
  • Developed SEO strategies that grew organic traffic, search rankings, and conversion rates for client websites.
  • Owned marketing budgets across the agency's portfolio, balancing creative ambition with ROI discipline.
  • Built real-time reporting dashboards giving teams and clients always-on visibility into campaign performance.
Jan 2020 — Mar 2021 1 yr 3 mos · Full-time Baku, Azerbaijan

Art Director

APA Group · Leading Azerbaijani media group

Led the creative team translating editorial, brand, and commercial briefs into visually distinctive design across digital, print, and broadcast.

  • Directed a multi-disciplinary creative team across concept, art direction, design, and production.
  • Owned quality control and visual excellence from concept through final delivery.
  • Led visual storytelling and branding initiatives, building distinctive identities and campaign systems.
Jan 2020 — Mar 2021 1 yr 3 mos · Contract Baku, Azerbaijan

Art Director — Contract

Limak.az · Cargo & logistics company

Provided contract-based creative services — supporting brand identity, marketing communications, and visual content across the business.

  • Acted as the company's go-to design partner on assigned brand and marketing projects.
  • Developed and maintained brand identity elements and visual standards.
  • Delivered design output across print and digital channels — collateral, advertising, content.
Jun 2019 — Dec 2019 7 mos · Full-time Baku, Azerbaijan

Senior Graphic Designer

Daddy Gorgood Creative Agency

Producing brand and marketing design across a broad portfolio of agency clients — the role where I sharpened the craft foundations that underpin my marketing work today.

  • Designed marketing materials across print and digital — campaign creative, brand collateral, social, advertising.
  • Translated client briefs into tailored creative solutions across multiple concurrent accounts.
  • Maintained brand consistency across platforms — applying each client's identity system rigorously.
Oct 2015 — May 2019 3 yrs 8 mos · Part-time Baku, Azerbaijan

Graphic Designer

Phoenix Creative Agency · Career origin

Began my creative career — producing brand and marketing design across agency client work, where I built the technical craft and creative discipline that have followed me into every senior role since.

  • Created and executed design projects across print and digital — campaign creative, brand collateral, advertising.
  • Applied Adobe Creative Suite (Photoshop, Illustrator, InDesign) to develop and refine creative content.
  • Collaborated cross-functionally with developers, marketers, and account managers.
— 04 Academic Foundation

A decade of
scholarship
in finance.

Three degrees from UNEC, all in finance — Bachelor's, Master's, and the PhD I finished in 2024. All of it earned alongside full-time marketing work.

Doctorate

Doctor of Philosophy

Finance — Public Finance & Fiscal Policy

Azerbaijan State University of Economics · UNEC

Sep 2021 — Jun 2024

"Modern Directions for Improving Banks' Activities in the Credit Market." Applied research on credit markets, lending strategy, and the evolving role of banks within a public-finance framework.

Master's

Master's Degree

Banking & Financial Support Services

Azerbaijan State University of Economics · UNEC

2019 — 2021

Bachelor's

Bachelor's Degree

Accounting & Finance

Azerbaijan State University of Economics · UNEC

2015 — 2019

Four languages.

Multilingual professional
Azerbaijani
Native
English
Full Professional
Turkish
Professional Working
Russian
Professional Working
Open to new opportunities
Let's Talk

Currently exploring
luxury hospitality
roles in the GCC.

If you're building a marketing team at an international luxury hotel — Dubai, Doha, Abu Dhabi, Riyadh, Sharjah — I'd genuinely like to talk. Or if you just want to compare notes on hospitality marketing, that works too.

+994 10 382 50 50 WhatsApp linkedin.com/in/huseyned Download CV (Word)

Replies typically within 24 hours · Currently based in Baku, available for relocation